aHOPE Solutions Private Limited
PROJECT OVERVIEW
CLIENT :
aHOPE Solutions Private Limited
ROLE
Web Designer, UI/UX Designer, Site Developer
Services
Web Design + Development
TOOLS
FIGMA | FRAMER | GOOGLE ANALYTICS
DESIGN
CHALLENGES
In this project, one of the key challenges was incorporating brand colors onto the site, especially since no brand guideline had been established at the time. I had to work creatively with the providing a color palette and developed a cohesive typography set to match. Additionally, I created a design manual for the website to ensure consistency. Another challenge was the client's requirement for a site, where they could independently make updates. After evaluating options, I recommended using Framer due to its user-friendly no-code interface, which aligned well with their needs.
ASPIRATIONS
Short-term goal: The immediate objective was to launch a user-friendly website adhering to accessibility guidelines, with a focus on making the information easily accessible to the target audience.
Long-term goal: The long-term goal was to ensure the website could grow alongside the company as it expanded its offerings, keeping the site updated to reflect their evolving business goals.
ASPIRATIONS
Short-term goal: The immediate objective was to launch a user-friendly website adhering to accessibility guidelines, with a focus on making the information easily accessible to the target audience.
Long-term goal: The long-term goal was to ensure the website could grow alongside the company as it expanded its offerings, keeping the site updated to reflect their evolving business goals.
GUIDING PRINCIPLES
The core guiding principles revolved around delivering an aesthetically pleasing and functional website. The layout aimed to clearly showcase projects and services, ensuring that users could quickly understand the company’s mission and offerings. Additional principles included:
Balancing simplicity with comprehensive information
Ensuring consistency across colors, typography, and imagery
Prioritizing ease of navigation, keeping in mind the target audience
OUTCOMES
The project taught me how essential feedback is during both the design and testing phases. I refined my ability to implement brand colors and typography thoughtfully, ensuring that design choices could be effectively documented in a design manual. Additionally, I learned how no-code platforms could be leveraged to provide clients with the autonomy to make future updates, reducing their dependency on developers.